Digital professionals -Fiber Cloud

Training

Why to do Digital marketing - Fiber Cloud

Learning Options

Our advanced trainings make you ready to take digital marketing jobs in any industry.

Global Focus

You can learn how to use digital marketing to sell across different channels – Facebook, LinkedIn, Twitter, Google and so on.

Expert-led content - Fiber Cloud

Expert-led content

All our program substance is made by a group of topic specialists expert in driving brands through digital marketing.

Return on Investment - Fiber Cloud

Return on Investment

Our popular learning projects give a brisk ROI because of its industry relevance and master content.

Digital Marketing Courses

Website Planning & Creation​ -Fiber Cloud

Website Planning & Creation

2.  Website planning and creation is the second module of our course parameters, where you will have the option to realize how to make and tweak your site. It is the base of Digital advertising by which you will communicate in the market and the market will know you or ready to connect with you by your online nearness, where effectively you can advance or make brand your item. So the focuses in this module we will center is recorded beneath.
  • Understanding Internet
  • Difference between internet & web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Different types of websites
  • Based on functionality
  • Based on purpose
  • Planning & Conceptualizing a website
  • Booking a domain name & web hosting
  • Adding domain name to web server
  • Adding Web Pages & content
  • Adding Plug-in
  • Building website using CMS in class
  • Identifying objective of website
  • Deciding on number of pages required
  • Planning for engagement options
  • Creating blueprint of every web page
  • Best & worst examples

Email Marketing​ - Fiber Cloud

Email Marketing

3. The third module is Email marketing. As you realize that how messages are awareing about any result of organizations on everyday premise by various method for substance procedures, which demonstrates the significance of Email promoting that how it is imparting to group of spectators and your clients, So in this module we will going to know the various methods for Email showcasing systems as market changes . In this manner the focuses we will concentrate on is recorded underneath.
 
  • What is email marketing?
  • How email works?
  • Challenges faced in facing bulk emails?
  • Types of email marketing-OPT-in & bulk emailing.
  • Setting up email marketing account?
  • Creating a broadcast email
  • Setting up lists and web form
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?

Pay Per Click​ - Fiber Cloud

Google Ad word/ Pay Per Click

5. The fifth module is Google Ad word/PPC (Pay Per Click) publicizing. This module requires the element of online notice on Google by Ad word, the promotion is just the board by which you impart, connect with your leads or guest or make a brand of your item. So you will confront various portions and quantities of ad boards in it through them you can develop and update your business and brand effectively.
 
  • Google Ad word overview
  • Understanding inorganic search results
  • Introducing to Google Ad words & PPC 
  • Advertising
  • Overview of Microsoft Ad center (Bing & Yahoo)
  • Setting up Google Ad word account
  • Understanding Ad word Algorithm
  • How does Ad word rank ads
  • what is quality score
  • why quality score is important
  • What is CTR?
  • Understanding bids
  • Creating search campaigns
  • Types of search campaigns – standard
  • Google merchant center
  • Creating out 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?
  • Understanding different types of bid strategy
  • Manual
  • Auto
  • Advanced level bid strategies
  • Enhanced CPC
  • CPA
  • What are flexible bidding strategies
  • Understanding flexible bidding strategy
  • Pros & cons of different bid strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extension in our campaign
  • Creating ad groups
  • Fining relevant ad groups options
  • Using tools
  • Creating ad groups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Creating ads
  • Understanding ad metrics
  • Display & designation URl
  • Tracking performance/ Conversion
  • What is conversion tracking?
  • Optimizing Search Campaigns

Digital marketing overview - Fiber Cloud

Digital Marketing Overview

1. From the outset, in the Digital marketing overview, we will concentrate on the underneath points which will assist you with understanding the intention and ward of Digital advertising by which you will have the option to isolate the fields of Digital showcasing for the motivation behind seeking after your applicable field in further future.

  • What is marketing?
  • What is digital marketing?
  • Understanding Marketing process.
  • Why digital marketing wins over traditional marketing?
  • Understanding digital marketing process?
  • What is marketing?
  • Understanding marketing process
  • Why digital marketing wins over traditional marketing?
  • Understanding digital marketing process
  • Increasing visibility
  • What is visibility?
  • Types of visibility

Lead Generation​ - Fiber Cloud

Lead Generation

4. The fourth module is the Lead Generation. It is the most fundamental piece of marketing in light of the fact that it is the main thing on which entire advertising term dependent on and for this lone we make different systems to control and channelize the entire promoting strategies. It is the spirit of showcasing for which, by which and for it, any advertiser works. So in this module, we will come to think about it and its different methods for division and the focuses we will center are recorded beneath.
 
  • Understanding Lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

Digital Marketing Services

We provide digital marketing services to businesses and startup customers

Digital Marketing Entrepreneur - Fiber Cloud




Entrepreneur

Digital marketing is the most efficient way to get your new startup, product or service in front of consumers across different channels – website, SEO, SEM, social media, content and email marketing.



Business

Digital marketing can be performed on Facebook, LinkedIn, Twitter to make your brand stronger and to attract more customers.

Digital marketing for Business - Fiber Cloud
Digital marketing for comman man - Fiber Cloud



Rewarding Career

Make a career in digital marketing by learning the skills needed for digital marketing jobs on full-time or part-time basis.